Let’s talk about something every business in Dubai is essential to know by now. Having a strong social media presence is no longer optional, it’s a must. Dubai moves fast, and so do the people who live here. From discovering the latest cafés for brunch to shopping for luxury fashion or booking weekend getaways, so much of daily life unfolds online. Social media is where opinions are formed, brands are discovered, and communities are built.
If your brand is visible, active, and engaging across digital platforms, you’re already part of the conversation. And in a city as vibrant and trend-driven as Dubai, that kind of visibility can make all the difference.
People in Dubai scroll with purpose. They wake up to Instagram stories, take product recommendations seriously, and follow influencers whose lifestyles feel aspirational yet relatable. Social media isn’t just for entertainment here. It shapes decisions, builds loyalty, and sparks conversations around brands that know how to show up the right way.
And when it comes to showing up, influencers are the ones leading the charge.
These aren’t just people posting pretty photos or dancing on reels. Influencers in Dubai are modern-day marketers, cultural connectors, and storytellers with real influence. They know their audiences, speak their language, and set trends that move the needle for brands across industries, from beauty and fashion to travel, tech, and wellness.
The power of Influencer Marketing in the UAE continues to grow because it reflects how people make decisions today. When someone’s considering trying a new restaurant, buying a skincare product, or booking a weekend staycation, they often turn to influencers they trust.
If you’re looking to understand this space or wondering who’s truly making waves in the region, you’re in the right place. We’ve curated a list of 15 standout influencers who are shaping Dubai’s digital culture right now. Each one brings something unique to the table: whether it’s creativity, consistency, community engagement, or just the ability to turn a casual scroll into a purchase.
These are not just big numbers and flashy photos. These are creators who understand what connects with audiences in the UAE, and who brands can learn from or collaborate with to create something that actually resonates.
1. Huda Kattan (@huda)
Niche: Beauty, Entrepreneurship
Followers: 11 million+ on Youtube
You really can’t talk about influencers in Dubai without mentioning Huda. She’s not just an influencer. She’s a powerhouse businesswoman who built one of the world’s most successful beauty brands from scratch. Her tutorials are honest, her reviews are bold, and her presence is unforgettable. She sets the gold standard for what it means to build influence through authenticity and ambition.
2. Kris Fade (@krisfade)
Niche: Radio, Lifestyle
Followers: 1million+
Kris is everywhere. Morning radio, red carpet events, Instagram, you name it. He has this rare mix of humor, charisma, and relatability that makes his content incredibly engaging. Whether he’s hosting an event or just sharing breakfast with his kids, Kris brings personality to every post.
3. Taim AlFalasi (@taimalfalasi)
Niche: Travel, Food, Culture
Followers: 4.7 million+
Taim brings warmth to everything she does. Whether she’s exploring new restaurants, traveling across the region, or speaking on her podcast, she stays real and relatable. Her content is always polished but never overdone, which makes her voice one people trust.
4. Mo Vlogs (@movlogs)
Niche: Vlogging, Luxury Lifestyle
Followers: 11 million+ on YouTube
Mo’s lifestyle is anything but average. Think Lamborghinis, beachfront villas, and spontaneous adventures around the city. He knows how to capture the wow factor, but he also keeps it fun and friendly. His audience is younger and globally minded, perfect for brands looking to go bold.
5. Karen Wazen (@karenwazen)
Niche: Fashion, Parenting, Beauty
Followers: 8 million+
Karen wears a lot of hats, and she wears them well. Whether she’s posting glamorous fashion shoots or mom-life moments, her content feels beautifully balanced. Her collaborations with top-tier fashion and beauty brands show how much trust she’s earned.
6. Omar Borkan (@omarborkan)
Niche: Fashion, Modeling
Followers: 1.2 million+
With a feed that looks like a luxury magazine come to life, Omar blends art, emotion, and elegance into every post. He’s often seen working with premium brands and his visual aesthetic is consistently top-notch. A strong choice for fashion-forward campaigns.
7. Latifa Al Shamsi (@latifalshamsi)
Niche: Modest Fashion, Culture
Followers: 1 million
Latifa knows her niche and leads it with grace. She champions modest fashion while giving her followers a taste of the Emirati lifestyle. Her content is rooted in culture and style, which makes her incredibly relevant in the region.
8. Khalid Al Ameri (@khalidalameri)
Niche: Culture, Social Impact
Followers: 3 million+
Khalid doesn’t just post content, he tells stories that hit home. His videos about kindness, family, and real-life experiences spark connection. He’s one of those creators who makes social media feel meaningful. If your brand has a message with heart, Khalid’s your guy.
9. Rania Fawaz (@raniafawazz)
Niche: Beauty, Fashion
Followers: 1 million+
Rania mixes cool-girl vibes with serious glam. She’s a favorite among Gen Z and Millennial audiences, thanks to her fresh take on beauty trends and effortless style. Her Instagram is a masterclass in modern fashion content.
10. Saygin Yalcin (@sayginyalcin)
Niche: Business, Tech
Followers: 1 million+
Saygin is the face of Dubai’s startup scene. He’s known for building companies, mentoring young entrepreneurs, and talking about big ideas. His content leans into motivation and business insights, so if your product speaks to professionals or innovators, you’ll want to connect with him.
11. Safa Srour (@safasrour)
Niche: Comedy, Lifestyle
Followers: 2.1 million+ on TikTok
Safa’s videos are fast, funny, and wildly shareable. She knows how to make people laugh while staying relatable. She’s perfect for campaigns that want to go viral without losing authenticity.
12. Jessica Kahawaty (@jessicakahawaty)
Niche: Luxury, Humanitarian Causes
Followers: 2 million+
Jessica is that rare mix of brains and beauty. One minute she’s modeling for a luxury label, the next she’s speaking on global humanitarian issues. She brings a lot of depth to every collaboration.
13. Anas Bukhash (@anasbukhash)
Niche: Personal Development
Followers: 3 million+
If you’ve seen his interviews on ABtalks, you know Anas asks the questions most people avoid. His channel is a place for vulnerability and growth, and his influence is quietly powerful. He’s great for brands that focus on well-being, education, or self-improvement.
14. Alreem Saif (@alreemsaif)
Niche: Beauty, Tutorials
Followers: 289.7K+
Alreem is a favorite among beauty lovers. Her reviews feel like a chat with a friend who just gets it. Whether it’s a makeup tutorial or a skincare recommendation, her followers trust her opinions.
15. Fazza (@faz3)
Niche: Leadership, Culture, Travel
Followers: 17 million+
Sheikh Hamdan isn’t your typical influencer, but his Instagram is filled with adventure, inspiration, and national pride. From mountain hikes to official events, his content reflects everything people admire about Dubai.
How to Use Influencer Marketing Effectively
Teaming up with influencers can be one of the smartest moves your brand makes, but like any good partnership, it needs a game plan. Just sending free products or asking for a shoutout won’t cut it anymore. The influencer landscape in Dubai is highly professional, and audiences are sharp. They know when something feels authentic and when it’s just another ad. So, how do you make sure your influencer marketing efforts actually work?
Here’s a breakdown of what really matters when you’re getting started:
Start with a Purpose
First things first, get clear on your “why.” Are you trying to introduce your brand to a new audience? Drive more sales during a launch? Build engagement around a campaign or event? The more specific your goal, the easier it is to measure success and guide your influencer partner in the right direction.
For example, if your goal is brand awareness, you might prioritize reach and visibility with a macro influencer. But if you want conversions or feedback, working with a micro influencer who has a tighter-knit community might give you stronger results. Either way, your objective will shape everything from who you work with to what kind of content gets created.
Pick the Right Fit
Let’s say it together: it’s not just about the numbers. Yes, follower count can look impressive, but engagement, trust, and relevance are far more powerful. You want someone who genuinely fits your brand’s personality, audience, and values.
If you’re a sustainable skincare brand, a fashion influencer who’s passionate about eco-friendly living could be a perfect match, even if they have 30,000 followers instead of 300,000. In fact, those smaller audiences are often more loyal, more responsive, and more likely to act on a recommendation.
Take the time to research. Watch how they speak, who comments on their posts, and how often they interact. Influencer partnerships should feel like a natural extension of your brand, not just a paid placement.
Plan Your Content Like a Pro
Once you’ve found the right influencer, think of them as a creative partner, not just a mouthpiece. Co-create content that speaks to both of your audiences. The best campaigns tell a story, whether it’s a product discovery, a behind-the-scenes tour, or a real testimonial experience.
Content should also feel polished, purposeful, and aligned across your brand’s digital presence. If your Instagram is full of clean, modern visuals, the influencer’s content should complement that vibe. And don’t forget a clear call to action whether that’s swipe up, use a code, visit the site, or follow for more.
Need help keeping all that content organized and on-brand? Our Social Media Management team can help you streamline visuals, voice, and posting schedules across platforms so your influencer content doesn’t just look good, it actually works.
Collaborate with Experts Who Know the Space
Influencer Marketing in Dubai is more than a handshake deal. There’s outreach, negotiation, creative direction, scheduling, performance tracking, and making sure it all feels seamless to the audience. It can be a lot to juggle, especially if you’re new to the space or short on time.
That’s where we come to Pella Global, the best marketing agency in Dubai. Our Influencer Marketing service is built specifically for businesses that want real, meaningful collaborations with influencers who get their brand. We handle everything, from influencer discovery and relationship building to content briefings and post-campaign reports.
So whether you’re launching your first campaign or scaling up your influencer strategy, you’ve got an experienced team to guide the way and help you connect with talent who actually move the needle.
Why Influencer Marketing Still Works in 2025
There’s a reason influencer marketing still holds strong in 2025, especially in a place like Dubai. In a city where digital culture moves fast and image carries weight, people want more than ads. They want stories they can relate to, people they trust, and recommendations that feel real. That’s exactly where influencers come in.
Influencer Marketing in Dubai works because it fits into people’s lives naturally. From skincare tutorials during a morning scroll to restaurant reviews while planning weekend plans, influencers speak the language of the audience. They don’t interrupt the experience, they become part of it. That personal touch is something traditional advertising often struggles to deliver. And it’s not just about trends or hype. It’s about trust.
Whether you’re promoting a boutique fashion label or launching a new wellness product, influencers can help humanize your brand. They show your product in action, in context, and in a way that feels authentic to their audience. That’s what makes their impact so strong, they know how to talk to people, not just at them.
In 2025, the platforms may have changed, but the core idea remains the same: people listen to people they trust. And in Dubai’s fast-moving, image-conscious market, building that trust is gold.
What’s even better? Influencer campaigns now come with more tools than ever to measure real performance. You can track engagement, reach, clicks, conversions, and content value, all while building relationships that go beyond a single post.
To Sum Up
Dubai’s influencer scene continues to grow stronger every year. These creators are redefining the way people think, shop, and interact with brands. Whether you’re launching something new, boosting awareness, or looking to connect with fresh audiences, someone on this list can help bring your brand story to life. And the best part? You can always team up with the right experts to make it happen.
At Pella Global, we support brands across the UAE with complete influencer strategy, from concept to content. Our content Marketing and Graphic services are designed to take your campaigns further. When you’re ready to turn likes into loyalty, reach out. Let’s build something that resonates.
