Brand Identity
Service in Dubai

// Stage 01

Building Brands with Soul, Structure, and Strategic Consistency

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At Pella Global, we specialize in Brand Identity Development in Dubai helping businesses across the UAE and the world build compelling, human centered brands that inspire trust and evoke emotion. From tone to typography, we craft every element of your brand identity to create seamless, consistent experiences across all channels and touchpoints.

// Stage 02

What Is Brand Identity and Why It Matters

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Your brand identity is more than just a logo. It’s how your brand sounds, feels, and interacts with your audience both visually and verbally. Our brand identity services in Dubai are designed to express your positioning through cohesive messaging, design systems, and storytelling that resonates locally in the UAE and globally across markets.

// Stage 03

Audience Research & Persona Mapping

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Our process begins with deep audience research, including demographic, behavioral, and psychographic profiling. We create detailed personas that inform both design and messaging ensuring your brand identity speaks directly to the needs and expectations of your ideal customer base across the UAE and international audiences.

// Stage 04

Brand Personality & Archetype Strategy

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Using globally recognized archetype frameworks (like The Creator, The Rebel, The Sage), we define your brand’s emotional tone and personality. This guides verbal style, storytelling approach, and overall expression forming the foundation of a brand identity that’s authentic, consistent, and relatable in Dubai and beyond.

// Stage 05

Naming, Messaging & Verbal Identity

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Whether you’re building a brand from scratch or refreshing an existing one, our team develops names, taglines, and messaging frameworks that are clear, meaningful, and easy to trademark. As part of our brand identity services in the UAE, we ensure your verbal identity reflects your purpose and vision.

// Stage 06

Custom Visual Identity Design

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We design complete visual identity systems that reflect your brand’s core. This includes logo suites, color palettes, typography, iconography, and graphic styles delivered with purpose and adaptability for both print and digital use. Every visual decision supports brand emotion, recognition, and storytelling.

// Stage 07

Brand Book Creation & Governance

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All deliverables are documented in a detailed Brand Book your blueprint for brand consistency. It includes usage rules, visual systems, tone of voice, templates, and “do’s and don’ts” empowering your team to stay on brand at every touchpoint.

LET’S BUILD A BRAND IDENTITY THAT LOOKS GREAT, FEELS MEANINGFUL, AND MOVES YOUR AUDIENCE.

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Scope of Brand Identity Development in Dubai, UAE & Global

Brand Strategy & Messaging Foundation

  • Brand positioning and competitive analysis
  • Target audience segmentation and persona building
  • Communication tone, voice, and brand message hierarchy
  • Alignment with business and marketing objectives

Audience Profiling & Persona Creation

  • Research based persona documents
  • Insights into behavior, pain points, and decision drivers
  • Frameworks that inform design and messaging strategies

Naming & Tagline Development

  • Original, memorable brand names with domain validation
  • Taglines crafted for clarity and positioning
  • Trademark and SEO considerations included

Corporate & Marketing Assets

  • Business cards, presentations, letterheads, packaging
  • Email signatures, newsletters, and sales collateral
  • Social media visuals, templates, and story covers

Digital Identity & Multi Platform Integration

  • Social media identity kits (avatars, headers, templates)
  • Web ready logo formats and responsive design elements
  • Digital ads, mobile app branding, and UX support

Vision, Mission & Core Values

  • Articulation of long term brand vision
  • Mission statements tied to everyday brand behavior
  • Core values that guide brand culture and decision making

Archetype Based Personality Development

  • Selection of a brand archetype for emotional resonance
  • Verbal tone and role based storytelling aligned with personality
  • Archetype usage across campaigns and content

Logo Design & Visual Identity System

  • Logo suite (primary, secondary, icons)
  • Color systems, typography, and shape dynamics
  • Graphic motifs, patterns, and layout grids
  • Flexible identity for global and UAE platforms

Brand Book & Design System Guide

  • Full documentation for brand usage and governance
  • Templates for internal and agency use
  • Editable assets for scalable implementation

FAQs

Is brand identity the same as brand positioning?

Not exactly. Brand positioning defines how you’re perceived in the market; brand identity is how that position is visually and verbally expressed.

Can you refresh an existing brand identity?

Yes. We offer rebranding services that modernize outdated visuals and messaging while preserving your existing brand equity.

How long does the process take?

Typically 3–6 weeks, depending on the scope. Timelines are adjusted to align with launch or campaign goals.

Do you build full brand identities for startups?

Absolutely. Our brand identity development services are ideal for startups launching in Dubai, the UAE, or global markets.

Is your brand identity work optimized for digital platforms?

Yes. All assets are designed with digital first use in mind, including responsive logos, web safe fonts, and social media templates.

What is a Brand Book and why do I need it?
A Brand Book ensures consistency across your team, partners, and platforms. It defines how your brand should look, sound, and behave.

Brand Identity Services in Dubai

At Pella Global, we deliver comprehensive branding, positioning, and identity services in Dubai helping brands across the UAE and beyond express who they are with confidence, clarity, and consistency. From strategic insight to visual execution, we craft brand systems that are meaningful, scalable, and unforgettable.

Strategy First Branding That Drives Growth

Branding is more than how you look, it’s how you’re remembered. As a leading branding agency in the UAE, we develop scalable identities that reflect your purpose, differentiate your brand, and build trust across every audience touchpoint.

Brand Discovery That Uncovers Potential

Every strong brand begins with deep understanding. Our process includes audits, market analysis, and audience research that shape your values, voice, and vision laying the foundation for aligned, future ready communication.

Brand Positioning That Shapes Perception

We define where your brand stands and why it matters. Through data driven positioning, we clarify your brand’s value, emotional appeal, and whitespace opportunities in the UAE and global markets. This process gives your brand a space it can own, and a message it can lead with.

Audience Personas & Market Segmentation

Using psychographic and behavioral insights, we develop detailed personas and segmented strategies. This ensures that your brand speaks directly to the needs, values, and desires of your audience whether in Dubai, Abu Dhabi, or international markets.

Verbal Identity & Brand Personality

We give your brand a human voice through tone development, messaging pillars, and verbal expression. Whether we’re developing taglines or brand narratives, our language systems ensure that every word reinforces your brand story and positioning.

Visual Identity Systems That Scale

We go beyond a logo to create robust visual identity systems logos, color schemes, typography, iconography, and layout guidelines. These are built for consistency and performance across platforms, from print to digital and everything in between.

Brand Archetypes & Emotional Expression

We apply brand archetypes to strengthen narrative depth and audience connection. From the creator to the explorer, we align your identity with emotional resonance that enhances recall and builds loyalty.

Brand Book & Identity Governance

We deliver full Brand Books to guide internal and external brand usage. These documents detail logo application, tone of voice, layout systems, templates, and visual behaviors ensuring your brand is expressed clearly at every touchpoint.

Digital First Design, Built to Perform

All identity elements are optimized for today’s platforms web, mobile, social media, and more. From responsive logos to web safe fonts and scalable assets, we ensure your brand looks great and performs flawlessly across devices.

Seamless Brand Activation Across Touchpoints

From digital presence and campaigns to internal communications and packaging, we manage end to end brand activation that delivers impact, builds consistency, and strengthens perception.

Let’s Build the Brand You Were Meant to Be

With Pella Global brand strategy and identity services in Dubai, you don’t just get a new look, you gain a bold, unified expression of who you are and where you’re going.

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PELLA GLOBAL Information Notice on the Processing of Personal Data

PELLA GLOBAL EMLAK TURİZM TİCARET VE SANAYİ LİMİTED ŞİRKETİ respects your privacy and attaches great importance to the security of your data. In this context, this information notice has been prepared to inform and enlighten you within the scope of the Law on the Protection of Personal Data numbered 6698 (“Law”, “KVKK”) and other relevant legislation.

Information

The Law on the Protection of Personal Data No. 6698 was adopted on March 24, 2016, and entered into force upon its publication in the Official Gazette on April 7, 2016. However, pursuant to Article 32 of the Law entitled “Enforcement”, Articles 8, 9, 11, 13, 14, 15, 16, 17 and 18 entered into force as of October 7, 2016.

The Law was enacted to protect the fundamental rights and freedoms of individuals, in particular the right to privacy, in the processing of personal data, and to regulate the obligations of natural and legal persons who process personal data, as well as the principles and procedures to be followed. With this notice, PELLA GLOBAL EMLAK TURİZM TİCARET VE SANAYİ LİMİTED ŞİRKETİ informs and enlightens potential customers.

PELLA GLOBAL EMLAK TURİZM TİCARET VE SANAYİ LİMİTED ŞİRKETİ will process your personal data such as your name, e-mail address, business and home address, telephone number, and other information provided through the forms on this website solely for the purpose of processing and within the limits specified in this information notice and, where applicable, in the explicit consent text.

  1. Definitions
  • Explicit Consent: Consent regarding a specific matter, based on information and given with free will.
  • Company: Refers to PELLA GLOBAL EMLAK TURİZM TİCARET VE SANAYİ LİMİTED ŞİRKETİ, located at Altıntaş Mah. Başbuğ Alparslan Türkeş Bul. B Blok No: 207b Aksu / ANTALYA.
  • Relevant User: Person who process personal data within the data controller’s organization, excluding those responsible solely for the technical storage, protection, and backup of data, or persons authorized by the data controller in line with their instructions.
  • Destruction: Deletion, destruction, or anonymization of personal data.

  • Law / KVKK: The Law on the Protection of Personal Data, dated March 24, 2016 and numbered 6698, published in the Official Gazette No. 29677 on April 7, 2016.
  • Recording Medium: Any environment where personal data is processed, whether fully or partially automatic, or non-automatic provided it is part of a data recording system.
  • Personal Data: Any information relating to an identified or identifiable natural person.
  • Processing of Personal Data: Any operation performed on personal data, such as collection, recording, storage, retention, alteration, disclosure, transfer, retrieval, classification, or prevention of use, whether by fully or partially automated means or by non-automated means as part of a data recording system.
  • Anonymization of Personal Data: Rendering personal data incapable of being associated with an identified or identifiable person, even by linking with other data.
  • Deletion of Personal Data: Rendering personal data inaccessible and non-reusable for Relevant Users in any way.
  • Destruction of Personal Data: Rendering personal data inaccessible, unrecoverable, and non-reusable by anyone.
  • Board: The Personal Data Protection Board.
  • Special Categories of Personal Data: Data relating to an individual’s race, ethnic origin, political opinion, philosophical belief, religion, sect or other beliefs, appearance, association/foundation/union membership, health, sexual life, criminal convictions, and security measures, as well as biometric and genetic data.
  • Periodic Destruction: Deletion, destruction, or anonymization of personal data, performed ex officio at recurring intervals, as specified in the data retention and destruction policy, when all conditions for processing no longer exist.
  • Policy: The personal data protection policy established by the Company.
  • Data Processor: A natural or legal person who processes personal data on behalf of the data controller, based on the authorization given by the data controller.
  • Data Recording System: A recording system in which personal data is processed by being structured according to specific criteria.
  • Data Subject / Relevant Person: The natural person whose personal data is processed.
  • Data Controller: The natural or legal person who determines the purposes and means of processing personal data, and who is responsible for the establishment and management of the data recording system.

Source: Law No. 6698 on the Protection of Personal Data – Regulation on the Deletion, Destruction or Anonymization of Personal Data – Regulation on the Data Controllers’ Registry – Communiqué on the Procedures and Principles to be Followed in Fulfilling the Obligation to Inform – Communiqué on the Principles and Procedures of Application to the Data Controller.

 

Data Controller

As stated in this Information Notice, the COMPANY is the data controller in accordance with the KVKK.

  • Full Name: PELLA GLOBAL EMLAK TURİZM TİCARET VE SANAYİ LİMİTED ŞİRKETİ
  • Short Name: COMPANY
  • Address: Altıntaş Mah. Başbuğ Alparslan Türkeş Bul. B Blok No: 207b Aksu / ANTALYA
  • Website: pellaglobal.net
  1. Purposes of Processing Your Personal Data

In accordance with Article 10 of the KVKK and Article 5 of the Communiqué, and in line with the conditions specified in Article 4 of the KVKK, the personal data of potential customers may be processed for the following purposes:

  • Promotion, announcement, and execution of marketing activities for the Company’s products and services,
  • Providing information about the services offered by the Company, communicating updates, campaigns, and opportunities,
  • Establishing and maintaining effective communication with potential customers and business partners,
  • Receiving, evaluating, and resolving customer requests and complaints,
  • Measuring, enhancing, and reporting customer satisfaction,
  • Business development, market research, and analysis of customer needs,
  • Execution of contractual or commercial relationships, if established, between the relevant person and the Company,
  • Planning and executing the Company’s operational processes,
  • Fulfilling legal obligations before authorized persons, institutions, and organizations.
  1. Personal Data Processed
  • Identity Information: Name, surname.
  • Corporate Information: Company name, address, year of establishment, company history, products and services offered, main competitors, sector information, services provided, marketing representatives collaborated with.
  • Contact Information: Telephone number, e-mail address, and other communication channels.
  • Electronic Information: Website URL.
  • Other Information: Other personal data you have shared through the form.
  1. Recipients and Purposes of Transferring Personal Data

Your personal data collected may be shared with:

  • Domestic and international service providers collaborating in marketing activities for product and service promotion,
  • Companies providing customer management systems, CRM software, and call center services for the execution of customer relations,
  • E-mail/SMS delivery service providers within the scope of information and communication activities,
  • IT, hosting, backup, and cloud service providers for ensuring data security and infrastructure services,
  • Legally authorized public institutions and organizations to fulfill legal obligations,
  • Business partners in Türkiye and abroad, within the scope of business development and reporting activities,
    in accordance with Articles 8 and 9 of the Law.
  1. Method and Legal Basis for Collecting Personal Data

Your personal data are collected electronically through the Potential Customer Analysis Form on our website or directly through the information you provide.
The processing of your collected personal data is based on your explicit consent pursuant to Article 5 of the Law on the Protection of Personal Data No. 6698. Explicit consent is obtained through your approval for the processing and sharing of your data.

  1. Rights of the Data Subject under Article 11 of the KVKK

Pursuant to Article 11 of the Law, data subjects have the following rights:

  • To learn whether their personal data is processed,
  • To request information if their personal data has been processed,
  • To learn the purpose of processing personal data and whether they are used in line with that purpose,
  • To know the third parties to whom personal data is transferred domestically or abroad,
  • To request correction of personal data if it is incomplete or incorrectly processed, and to request that the correction be notified to third parties to whom the data has been transferred,
  • To request the deletion or destruction of personal data if the reasons requiring processing cease to exist, even though it has been processed in accordance with the Law and other relevant legislation, and to request that this be notified to third parties to whom the data has been transferred,
  • To object to the occurrence of a result against themselves by analyzing processed data exclusively through automated systems,
  • To claim compensation in case of damage due to unlawful processing of personal data.

The data subject may submit requests regarding these rights in accordance with the Communiqué on the Principles and Procedures of Application to the Data Controller. To exercise these rights, you may deliver your request in person with identity-verifying documents, send it via notary public, or by other methods determined by the Personal Data Protection Board.

Requests will be evaluated and finalized as soon as possible and, in any case, within thirty (30) days at the latest, free of charge. However, if the process incurs an additional cost, the fee determined in the tariff set by the Personal Data Protection Board will apply.