Growing your Instagram account from scratch requires more than just sharing pretty photos. Today’s users look for engaging content, consistent communication, a trustworthy profile, and a strategy that aligns with their goals and interests.

At Pella Global, we’ve gathered the 12 most effective tactics to help you grow your brand’s Instagram presence from the ground up. If you’ve ever asked yourself, “How do I grow my Instagram account?” or “How can I revive a quiet social media page?”, this guide is for you.

Create SEO Power with Your Username and Bio

To stand out in Instagram searches, include relevant keywords in your username and name fields. For example, a fashion brand might use terms like “style” or “fashion” in its handle. In your bio, clearly explain what you do and who you are in a concise way. Use compelling calls to action (CTAs) to guide visitors to take the next step.

Optimize Your Instagram Bio

Your bio is your first impression and helps users decide whether to follow you. Include a website link, location, and clear CTAs that encourage action. Emojis can reflect your brand’s personality and energy. Use your Highlights to feature product categories, FAQs, customer stories, or behind-the-scenes moments.

Promote Your Instagram on Other Platforms

Don’t limit your promotions to Instagram only. Share your Instagram profile across your website, email signatures, LinkedIn, Facebook, and YouTube. Cross-promotion allows you to attract followers from various channels and increase visibility.

Find the Best Times to Post

Boost your reach by posting when your followers are most active. In general, weekdays between 5 PM–7 PM and weekends between 11 AM–1 PM are considered peak times. If you have an Instagram Business account, you can use Insights to see when your audience is most engaged.

Build a Strategy for Instagram

Avoid random posting. Instead, create a clear content strategy. Develop a weekly or monthly content calendar. Decide on your content themes, such as product highlights, customer testimonials, behind-the-scenes looks, entertaining posts, or informative tips. Every post should have a purpose and goal.

Write Captions That Drive Engagement

Your image is important—but so is your caption. Make it intriguing and encourage users to comment. Ask questions like, “How would you style this outfit?” and include CTAs like “Comment below,” “Save this post,” or “Tag a friend.”

Use a Hashtag Strategy to Get Discovered

Hashtags play a key role in Instagram’s algorithm and can help your content get featured on Explore. Identify trending and effective hashtags for 2025, and strike a balance between broad and niche ones. For example, try #InstagramReels, #InstagramStory, or #UGC (User-Generated Content) to reach a more targeted audience.

Leverage Instagram Analytics

Measuring your performance is the key to growth. Analyze your reach, impressions, and engagement rates. See which content type performs best—Reels, Stories, or Carousels. Use these insights to fine-tune your strategy based on real data.

Strengthen Your Brand with Influencer Partnerships

Collaborate with micro and nano influencers to tap into their audiences. Partner on live sessions, giveaways, or content swaps. These influencers often have a loyal and engaged following, making collaborations more authentic and impactful.

Try Reels, Stories, and Carousel Posts

Instagram Reels are one of the fastest ways to grow right now. Create short, informative, or entertaining videos to capture attention. Use Instagram Stories for daily interaction through polls, Q&A, and countdown stickers. Carousels are ideal for sharing step-by-step tips or product details.

Engage with Your Community in Real-Time

Don’t just post—connect. Reply to comments, respond to direct messages, and use interactive features in Stories. This kind of active engagement builds loyalty and signals to Instagram’s algorithm that your content is worth promoting.

Aim for the Instagram Verification Badge

Being a verified account adds credibility and helps you reach a wider audience. Agencies like Pella Global can assist you with preparing for the verification process. A well-known brand, strong media presence, and engaged community all contribute to your chances of being verified.

Frequently Asked Questions

How can I grow my Instagram account?

Start with username and bio optimization, then follow a consistent content calendar and engagement strategy to grow organically.

How to increase Instagram followers?

Use targeted hashtags, post Reels and Stories regularly, and collaborate with influencers to grow your follower base.

How to gain followers quickly on Instagram?

Reels, live streams, and viral content are the fastest ways to gain new followers. Posting at peak times also boosts visibility.

What should I do to grow followers on Instagram?

Plan content based on analytics, engage with your audience daily, and consider aiming for the verification badge for added credibility.

How to boost Instagram reach?

Use well-timed posts, strong captions, relevant hashtags, and content aligned with Instagram’s current algorithm priorities.