What You Need to Know About TikTok Explore
TikTok, a video-based platform, allows you to publish and share videos using various filters and music. With millions of users and active engagement by many brands, TikTok functions as an entertainment platform while also being a powerful digital marketing tool.
This video-centric platform enables you to reach wide audiences by sharing fun, engaging, and impactful content. However, due to the high volume of content, TikTok presents a competitive environment. To stand out, it's crucial to understand the Explore feature and implement strategies to boost the visibility of your videos. In this article, we’ll discuss how to get your TikTok videos featured on the Explore page.
How to Appear on TikTok Explore?
The videos you see on TikTok are curated based on your interests, but random video recommendations also appear. When you interact with these videos, TikTok’s algorithm suggests similar content. This location- and interest-based interaction allows you to discover trends, share creative content, and enable brands to reach their target audience. Brands featured on TikTok Explore gain opportunities to engage more with their followers. Here are some tips to help you appear on TikTok Explore:
Use Trending Hashtags
Hashtags are one of the most important tools for standing out on TikTok. Known as the lifeblood of the algorithm, hashtags can increase your chances of being featured on the Explore section and growing your audience. To achieve this, use trending hashtags and ensure they align with your content. Words relevant to your video in titles, descriptions, and hashtag sections will be recognized by the algorithm over time and shown to your target audience. Utilize TikTok's search bar and keyword tools to identify effective hashtags, as well as TikTok's hashtag research tools.
Optimize Your Profile
Your profile's consistency and appeal are as important as your content when aiming to get on TikTok Explore. Focus on having a clear and impactful profile picture, a memorable profile name, and an engaging bio. Users who start viewing your content will likely visit your profile to learn more about you. If you’re a brand, make sure your profile is consistent, optimized with relevant keywords, and aligned with your target audience.
Engage with Your Audience
Engaging with your audience is crucial for getting featured on TikTok Explore. The algorithm analyzes the watch time of your videos. Videos that are watched longer and receive more likes are highlighted more frequently. Create entertaining, watch-worthy videos to engage with your audience and leverage the algorithm's reward system. Additionally, interacting actively in the comments section increases your visibility and supports your journey to the Explore page.
Keep Your Videos Short
TikTok is a highly dynamic platform where thousands of captivating videos are uploaded daily. In this flow, your videos must be short, engaging, and memorable. The TikTok algorithm prefers concise and impactful content, pushing it to the forefront.
Best Times to Post on TikTok
Posting content at the right time is also key to increasing visibility on TikTok Explore. Research indicates that TikTok is most frequently used during weekdays, with Wednesday and Thursday being the ideal days for posting.
Best TikTok Posting Times:
- Monday: 6:00 AM, 12:00 PM, 2:00 PM, 4:00 PM
- Tuesday: 4:00 AM, 10:00 AM, 2:00 PM
- Wednesday: 7:00 AM, 4:00 PM
- Thursday: 9:00 AM, 3:00 PM, 6:00 PM
- Friday: 11:00 AM, 7:00 PM, 9:00 PM
- Saturday: 5:00 PM
- Sunday: 7:00 AM, 10:00 AM
How Can Brands Use TikTok?
TikTok’s rapid growth has attracted users of all ages and from all countries, making it a valuable platform for brands to tap into a massive potential audience. With over 100 million active users worldwide, brands featured on TikTok significantly boost their visibility. Here’s how to grow your brand on TikTok:
Create Brand-Aligned Content
Producing high-quality, engaging content that resonates with your target audience and represents your brand identity is crucial. Your posts should reflect your brand voice and be designed to capture attention.
Leverage Trends
TikTok allows you to explore trends and create content aligned with them. Regularly monitor trending topics, integrate relevant hashtags, and share quality content. The trends you discover can also inspire marketing strategies on other platforms.
Develop Compelling Ad Videos
Many brands now prioritize social media over traditional TV advertising. TikTok offers opportunities to create short, impactful product videos that reach millions of users. You can also collaborate with industry influencers to quickly appear on TikTok Explore.
TikTok is a central force in social media, offering an unmatched platform for connecting your brand with your target audience. Considering the platform’s future growth potential, incorporating TikTok into your marketing strategies is essential.