INTERNATIONAL SEO

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As Pella Global Digital Marketing Agency, we assist businesses in ranking at the top of search engines. By providing users with accurate answers, we engage them at every step and create compelling content that drives them deeper into the sales funnel.

Using AI tools, comprehensive audits, and competitive analyses, we increase organic traffic from our high-value business partners. With our expertise in international SEO, we develop customized strategies aimed at improving your rankings and targeting the #1 position in search engine results. Through targeted keyword research and high-quality content, we add value to your audience and create effective engagement that keeps them returning to your site repeatedly.

Our organic search-focused strategies enhance your visibility and authority in competitive markets, ensuring long-term and sustainable growth. At Pella Global, we are committed to optimizing your digital presence, delivering measurable results, and solidifying your brand's leadership in search engines.

To communicate the supported languages of your website to search engines, you can use hreflang or language meta tags. These snippets indicate which languages your content is available in. It’s crucial to ensure that everything from your site’s navigation to its content and support services aligns with the primary language of your targeted region. Instead of automatically redirecting users to another language based on their location, offer them the option to explore the site in their preferred language. For instance, consider the possibility that someone searching in English while in France might be an expat, a foreign language student, or part of another demographic.

By incorporating local languages, currencies, time zones, and contact information (addresses, phone numbers), you can send a strong signal to both users and search engines that you are appropriately targeting their region.

Region-specific URLs enhance user experience by signaling that content is customized for their needs, while also enabling search engines to accurately identify audience targeting. Incorporating hreflang tags further supports this process by guiding search engines on the language and regional focus of pages on multilingual or multi-regional websites, ensuring precise and effective targeting.

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To understand the search behaviors of new audiences and adapt your SEO strategies accordingly, conducting thorough market research for different regions is essential. This research enables effective optimization in every aspect, from keyword selection to content.

International SEO encompasses optimization processes aimed at increasing your website’s visibility in search engines across multiple countries and languages. It's essential to determine how to target internet users with specific strategies. This involves deciding whether your website should be multilingual or multi-regional:

  • Multilingual websites: Offer content in various languages (e.g., English, Korean, Italian, Spanish) without geographical targeting.
  • Multi-regional websites: Target the same language in different geographical regions. For example, a French website might target Belgium, Switzerland, Quebec, and other French-speaking areas.

Testing the potential of your website for specific regions or foreign languages involves several methods. Simply translating your existing site into another language and leaving it without necessary optimizations is unlikely to yield the desired success. Instead, you should clearly define your goals and conduct various analyses. Below is the International SEO Checklist we’ve created for our business partners:

  1. Ensure you provide relevant information to your target audience. Use local languages, currencies, and time zones. Include contact details such as addresses and phone numbers to strongly signal both your site traffic and search engines that you are targeting the correct region.
  2. Consider cultural differences when designing and creating content. Different regions may interpret elements like colors, layouts, and humor styles differently.

The complementarity between these two dimensions plays a significant role in increasing organic traffic internationally.

Effective global search engine visibility requires considering all major search engines. While following Google’s recommendations is essential given its global market share of over 90%, evaluating solutions offered by Bing, Baidu in China, and Yandex in Russia can also be beneficial.

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URL Structure for International SEO

When expanding your business internationally, one of the most critical decisions is choosing the right URL structure. There are four main options to consider:

  1. gTLD with a language parameter in the URL: This method adds a URL parameter for each language under an international domain.
    • Example: site.com?lang=en
  2. gTLD with subdomains: Content targeting different countries is placed under subdomains for each country or region.
    • Example: en.site.com, fr.site.com
  3. gTLD with subdirectories: International content is hosted in specific folders or subdirectories.
    • Example: site.com/en/, site.com/fr/
  4. ccTLD: Country-specific top-level domains targeting specific geographical regions.
    • Example: site.co.uk, site.fr

When implemented correctly, international SEO delivers a natural and intuitive user experience. Users can easily find relevant content, while search engines receive the necessary signals to present the right content to the right audiences.

Site Audits & Keyword Research

A site audit evaluates a website's search engine friendliness from various perspectives, providing comprehensive insights into its overall performance.

Audits identify the technical aspects and strategic steps needed to improve SEO rankings. They offer valuable insights for creating a robust search engine optimization strategy or reviewing page performance before redesigning a website.

Conducting an audit allows you to assess how optimized your website is for achieving traffic goals and gain insights into the necessary improvements.

Keyword research involves identifying and analyzing search terms users enter into search engines. It provides valuable data for SEO or broader marketing strategies.

This research uncovers target queries, their popularity, ranking difficulty, and competition analysis, playing a crucial role in creating strategic content and reaching the right audience.

Frequently Asked Questions

What solutions does Pella Global offer?

Pella Global Digital Marketing Agency offers comprehensive solutions for businesses to stand out in the digital world:

  • Increases the visibility of your website in search engines with SEO strategies.
  • It enables you to open up to global markets with international SEO solutions.
  • It simplifies the process of reaching your target audience with e-commerce SEO and content optimization.

Why is SEO important?

SEO makes your website more visible in search engines and makes it easier to reach your target audience.

  • Increases your business volume by driving more organic traffic.
  • It directs the right users to your site with targeted keyword usage.

It offers long-term growth and a sustainable digital presence.

What is international SEO and how does it work?

International SEO involves optimizing your website in multiple countries and languages to increase its visibility in search engines.

  • We provide global reach with multilingual websites and multi-regional content.
  • With Hreflang tags and language metadata, we create an experience for every market.
  • We develop content strategies according to the language, regional and cultural differences of your target audience.

What is the difference between multilingual and multisite websites?

  • Multilingual websites appeal to a wide range of users by offering content in different languages (e.g. English, French, Spanish).
  • Multi-regional websites are optimized for different geographical regions that speak the same language (for example, French content can target regions such as Belgium, Switzerland and Quebec).

Choosing the right structure for your goals is an important step towards success in global markets.

Why is keyword research important?

Keyword research allows you to understand what queries users are using in search engines.

  • It enables you to reach the right audience by identifying target words.
  • It allows you to produce content that complies with search engine algorithms.
  • It increases your organic traffic and makes your website more visible.

What are Hreflang tags and why are they used?

Hreflang tags tell search engines which language and region your site is optimized for.

  • It enables users to access content in the right language and region.
  • It increases the success of your multilingual and multi-regional SEO strategies.
  • It allows you to create a structure compatible with search engine algorithms.

What is a site audit and how is it done?

A site audit involves performing technical and content analysis to improve the performance of your website.

  • We evaluate technical aspects such as mobile compatibility, site speed and URL structure.
  • We make your site most suitable for search engines by identifying the areas that need optimization.
  • We strengthen your digital presence by providing recommendations that enhance the user experience.

Why is e-commerce SEO important?

E-commerce SEO makes your online store more visible in global markets.

  • We offer content tailored to the language, currency and cultural characteristics of target markets.
  • We increase your sales by ensuring that you rank high in search engines.

We strengthen the user experience with optimization in accordance with local features.

What kind of results can I expect from our SEO solutions?

Pella Global SEO solutions enable your business to succeed in the digital world:

  • It allows you to reach more users by increasing your organic traffic.
  • We aim for your website to rank high in search engines.
  • It offers long-term and sustainable growth.

How does Pella Global's approach to SEO work?

Pella Global creates customized strategies for each business:

  • We conduct keyword analysis and competitive research.
  • We optimize the technical elements of your website and improve its performance.

We strengthen your brand by creating target-oriented content.

How do cultural differences affect SEO strategies?

Cultural differences play an important role in user experience and SEO strategies:

  • Colors, design elements and communication tones are tailored to each region.
  • We create customized content that allows you to build a stronger connection with your audience.
  • We increase your global reach with a strategy for every market.

How does the international SEO process start?

Our international SEO solutions include the following steps:

  1. We determine the needs of your target audience by conducting market research.
  2. We apply Hreflang tags, language metadata and local optimization techniques.
  3. We improve your website performance through continuous analysis and optimization.

How can I start working with Pella Global?

You can follow these steps to work with Pella Global Digital Marketing Agency:

  1. We initiate a consultation process to identify your goals and needs.
  2. We create a customized SEO strategy for your business.
  3. We ensure that you reach your goals by optimizing and tracking results throughout the process.

Pella Global Digital Marketing Agency: Solutions for Leadership in the Digital World

Pella Global Digital Marketing Agency provides comprehensive solutions for businesses to maximize their digital presence. With SEO expertise, international digital strategies and production solutions, we act as a strategic partner that enables brands to achieve their goals. We take your business to the next level with our customized solutions that increase organic traffic, improve search engine rankings and drive long-term growth.

 

Expertise in Search Engine Optimization

1. International SEO Solutions

International SEO is an indispensable strategy for brands that want to become a global player in the digital world.

  • We transform your site into a multilingual and multi-regional structure using Hreflang tags and language metadata.

  • With details such as local currency, time zone and contact information, we offer an experience that suits users' needs.

  • We produce content optimized for global and regional search engines such as Google, Bing, Baidu and Yandex.

Thanks to these efforts, you increase the visibility of your business worldwide and build a stronger bond with your target audience.

2. Keyword Research

Keyword research is one of the cornerstones of an effective digital strategy.

  • We analyze the terms that users frequently use in search engines.

  • We identify the most appropriate keywords with targeted queries and competitive analysis.

  • We use this data to produce content that will create engagement with your audience.

Content created with the right keywords will bring your brand to the top of search engines and increase your organic traffic.

3. Site Audit and Technical Optimization

We conduct a comprehensive audit process to improve the performance of your website.

  • We analyze technical aspects such as site speed, mobile compatibility and URL structure.

  • We identify the areas that need optimization and make the necessary improvements.

  • We use the latest technologies to improve user experience and adapt to search engine algorithms.

This process allows you to create an ideal site structure for both users and search engines.

 

SEO Strategies for E-Commerce

1. Sites Optimized for Global Reach

Having a multi-regional or multi-lingual structure of your e-commerce site allows you to achieve success in different markets.

  • By offering content in different languages, we create an experience for every user.

  • We determine an effective strategy by taking into account the cultural characteristics of local markets.

  • We ensure that search engines show the right version of your site to the right people.

2. Local Optimization Techniques

We create a structure that meets the specific needs of each target market:

  • We tailor the currency, contact information and design elements to your target audience.

  • We deliver an experience that earns users' trust and keeps them coming back.

3. Sustainable Revenue Growth

A well-structured international SEO strategy is an effective tool to increase your revenue and promote your brand in global markets.

  • We diversify your customer base by enabling you to reach a wider audience.

  • We use the data to make decisions that drive long-term growth.

 

Powerful Brand Stories with Production Solutions

1. Video and Photo Production

We offer professional production solutions to communicate your brand in the most effective way.

  • We create content suitable for your target audience by managing video production processes.

  • We strengthen your visual messages with photo production.

  • We ensure that you get the best results by completing your projects with post-production solutions.

2. Media Management and Strategic Planning

Pella Global makes your business easier by managing production processes end-to-end.

  • We ensure that you reach the right audience at the right time by optimizing media planning processes.

  • We take care of all the details and offer maximum efficiency for you.

3. Creative Storytelling

We focus on creative storytelling to powerfully communicate your brand's message.

  • We deliver complex messages to your target audience in an easy-to-understand and impressive way.

  • We expand your reach by using different media channels.

 

Why Pella Global Digital Marketing Agency?

1. Strategic Approach

We know that every brand is unique and we offer customized solutions to suit your needs.

  • We create effective strategies with detailed analysis of your target audience.

  • We provide competitive advantage with SEO optimization, production solutions and digital marketing solutions.

2. International Experience

We have deep expertise in gaining visibility in global markets.

  • In addition to Google, we also focus on local search engines such as Bing, Baidu and Yandex.

  • Considering cultural differences, we develop solutions suitable for each region.

3. Fully Integrated Solutions

We save time and resources by managing all processes on your behalf.

  • From SEO analysis to content production, from production to media management, we are with you at every stage.

  • We contribute to your growth by delivering measurable results.

 

Leadership in the Digital World with Result-Oriented Strategies

Pella Global Digital Marketing Agency offers innovative solutions for your brand to have a strong presence in the digital world.

  • We ensure that you rank high in search engines with SEO solutions.

  • We tell your brand's story creatively with production solutions.

  • We maximize the potential of your business by managing all processes efficiently.

 

Shape Your Future in the Digital World

Pella Global enables your brand to gain leadership in global markets with digital strategy, international SEO solutions. We take your business to the next level with our solutions that increase organic traffic and offer long-term growth.

Contact us today and start creating a strategy plan tailored specifically for your brand. Pella Global Digital Marketing Agency is with you on your path to success!

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