Brand Building Process in 7 Steps

The journey of establishing a brand can turn into a surprisingly clear and inspiring one with the right steps. The process that starts with a small idea can easily reach large audiences if it is carried out professionally. Planning the future of the brand correctly and establishing the brand on the right foundations is the most important step in making your brand sustainable, visible and reliable.

At this point, working with an expert team is a vital issue for the future of your brand. With the Pella Global experience, we discuss how you can proceed correctly and safely in the branding process in this content.

Step 1: Build the Foundations of Your Brand Strategy

Behind every successful brand lies a solid strategy. In this first step, ask yourself the following questions:

1. What is a brand and why is it important? Remember that your brand is not just a name or logo, it also represents your promises, values and perception in the minds of your target audience.
2. Who is your target audience? Who do you offer your product or service to? What are their needs, expectations and problems?
3. What is your value proposition? What are your unique features that set you apart from your competitors? Why should people choose you?
4. Brand Values and Mission: What principles is your brand based on? What do you aim to achieve in the long term?

The Role of a PR Agency: To clarify the basic strategy of your brand by providing you with expert support in market research, competitor analysis and target audience determination.

Step 2: Create a Memorable Brand Name

Your brand name is your first impression. The answer to the question of how to create a brand name is a combination of creativity, strategy, and legal compliance.

Answer these 4 questions to find the right names for your brand:

What Should Your Brand's Core Value and Emotional Connection Be?

What does your brand represent? What do you want people to feel when they hear or see your brand? Trust, innovation, sincerity, or luxury? How can this feeling or value be reflected in your name?

For example: Variations of the word "Solid" can be considered for a brand that promises trust, while words like "Forward" and "Vision" can inspire an innovative brand.

What Are the Most Meaningful Words in Your Target Audience's Language and Culture?

Who does your brand appeal to? Are there any words that have a special place in their language, jargon, or culture? Should your brand name have a structure that your target audience can easily understand, pronounce, and remember?

For example: If you are targeting a young and dynamic audience, a modern, short and catchy name can be preferred; if you are targeting a traditional audience, a more reliable and familiar name can be preferred.

How Does Your Name Express the Uniqueness of Your Business or Product?

What exactly does your brand offer? Can this name briefly describe the main feature, benefit or difference of your business or product in the sector? Or will it be completely abstract and create its own story?

Is the Name You Choose Legally Registrable and Suitable for a Domain Name?

Have you checked in detail whether the potential names you found have been previously registered in the Turkish Patent and Trademark Office (TURKPATENT) database? Have you also investigated whether this name is available as a suitable .com or related extension domain name? This step is vital to prevent possible legal issues and digital identity confusion in the future.

Step 3: Design an Impressive Visual Identity

Your brand logo, colors, and typography establish visual communication with your target audience. These steps form the basis of the brand identity creation process.

1. Logo Design: A logo that reflects the spirit of your brand, is simple, memorable, and usable on various platforms is a must.
2. Color Palette and Typography: The colors and fonts you choose reflect your brand's personality and position in your industry.
3. Corporate Identity Guide: A guide should be created to ensure consistency in all your communication materials, from logo to business card, website to social media visuals.

The Role of Your PR Agency: It supports you in designing a professional and impressive visual identity that is compatible with your brand's strategy, by collaborating with experienced designers.

Step 4: Legally Protect Your Brand (Registration Process)

Protecting your brand name and logo is critical to your future reputation and commercial existence.

1. How to Register a Brand? You should legally secure your brand by applying to the Turkish Patent and Trademark Office (TURKPATENT).
2. Required Documents: Application form, trademark sample, product and service classes to be registered are required.
3. How to Get a Trademark Registration Certificate? As a result of the application and review processes, when your brand is approved, a registration certificate will be sent to you.

Step 5: Create Your Digital Presence and Ensure SEO Compliance

Today, having your brand present in the digital world is a must to increase your awareness.

1. Website and Social Media Profiles: Create a professional website and active social media presence.
2. SEO Compliance: Develop SEO-compatible strategies for your website and content to rank high in search engines. Create content optimized with keywords related to brand search and your industry.
3. Content Marketing: Attract the attention of your target audience with valuable content such as blog posts, videos, infographics.

The Role of Your PR Agency: Increasing the visibility of your brand through SEO-compatible website optimization, keyword research, SEO-compatible content production and digital communication strategies.

Step 6: Build Your Brand Awareness and Reputation

Having a positive reputation and brand recognition is essential for sustainable success.

1. How to Build Brand Awareness: Build PR activities, media relations, social media campaigns, and strategic partnerships to reach your target audience.
2. Consistent Communication: Your brand’s voice, message, and visual language should be consistent across all communication channels.
3. Customer Experience: The experience you offer your customers is your brand’s most powerful marketing tool.

The Role of Your PR Agency: Maximizes your brand’s reputation and visibility through brand-building strategies such as media relations management, crisis communication, events, and campaign development.

Step 7: Continuously Develop and Protect Your Brand (Long-Term Success)

Creating a brand is not a one-time process; it requires ongoing maintenance and development.

1. Listen to Feedback: Evaluate feedback from your customers and the market and adapt your brand accordingly.
2. Follow the Trends: Keep up with changes in your industry and consumer behavior. Integrating with artificial intelligence developments is crucial to staying current and on trend.
3. Legal Protection: Do not neglect periodic renewals of your brand registration and inspections against possible violations.

The Role of Your PR Agency: It constantly analyzes your brand's position in the market, updates your communication strategies according to changing dynamics and provides strategic consultancy for the long-term success of your brand.

Pella Global is with You!

Answers to all your questions about establishing a brand can be easily reached when working with the right team and expert partners. You may be wondering about the cost of establishing a brand to plan your brand journey; this will vary depending on what you want to do with your brand and where you want to reach. However, remember that this is an investment and its return is huge.

As Pella Global, we offer end-to-end service to everyone from entrepreneurs who are thinking about how to establish their own brand to well-established companies. From creating a brand identity to ensuring brand awareness, from ensuring brand visibility to SEO compliance, we are with you with our professional team at every step. Let's realize the potential of your brand together!